Trusted Advocate sought Mermaid, Inc.'s expertise to create a brand story and identity that address pivotal concerns about lawyer credibility, cost fairness, and dependable service.
We embraced Trusted Advocate's mission to revolutionize the way clients find and hire lawyers by creating a brand identity that radiates trust and innovation. Our approach was holistic, aiming to reflect the company's commitment to transparency and forward-thinking in every aspect of the brand, from the logo to the language used.
This commitment to revolutionizing the client-lawyer connection is at the core of our design, ensuring that every interaction with the brand reinforces a sense of trust, reliability, and groundbreaking service.
The logo, with its dawn-like rays encircling a bold "T", symbolizes new beginnings and hope. This motif is further enriched by serene imagery of sunrise over a sunflower field, representing the promise of innovative solutions and fresh perspectives.
In the website design, we meticulously combined the client's core beliefs with concrete operational details. This synergy between evocative imagery and factual clarity aims to provide reassurance and build trust with potential clients. It's a representation of Trusted Advocate's commitment to offering a transparent, reliable pathway in the often-complex legal landscape.
The result is a brand that not only stands out but also firmly establishes Trusted Advocate as a beacon of integrity and progress in legal services.
Whether you’re looking to build a new brand, refresh an existing one or just need a new website, we’re here to help!