Mermaid, Inc. teamed with Pace Advertising to create the branding & collateral materials for this resort-style community for adults 55+.
To appeal to our target audience of downsizing, empty nester, 55+ adults, we created a campaign around the concept of "Your someday has arrived!" The combination of images & copy weave a narrative around the idea that now is the time to sell their oversized homes so they can enjoy a luxurious, carefee & fun lifestlye!
Branding, Collateral, Website, Advertising
Your someday has arrived!