National Resources, a real estate and investment firm, sought Mermaid, Inc.'s expertise to launch a branding campaign that resonates with a younger demographic, setting The Oyster apart in the competitive rental market.
Our strategy showcased The Oyster's exceptional amenities, prime Hudson Riverfront location, and vibrant community. We strategically paired evocative photography with river-inspired headlines to capture the essence of waterfront living.
For instance, a balcony scene was captioned "Life’s a Breeze on the River," while a cozy living space was dubbed "Home on the Hudson." Overlaying these visuals with lively colors, we crafted a standout brand identity that breaks through the cluttered market. Headlines like “The River is Calling” underscore the allure of riverfront living, positioning The Oyster as a fresh, distinctive choice for modern, urban dwellers.
• WEB DESIGN > Graphis Design Silver | Creativity International Gold | Graphic Design USA
• LOGO DESIGN > Graphis Design | Creativity International
• BROCHURE DESIGN > Graphic Design USA | Creativity International
• BUSINESS CARD DESIGN > Graphic Design USA
• BRANDING DESIGN > Creativity International | Graphic Design USA
THE RIVER IS CALLING
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