RODE Advertising tasked us with crafting the branding and marketing materials for The Monarch Rentals. Our challenge was to spotlight the building's lifestyle and amenities, drawing the young, vibrant renter demographic's focus away from its less central location.
Catering to the youthful, spirited nature of our target audience, we revitalized the iconic "Keep Calm & Carry On" wartime slogan into a contemporary meme series.
Tailored with fresh, engaging copy and coupled with modern icons and imagery, these memes vividly showcase the building's enticing lifestyle and amenities. This unique branding strategy has solidified The Monarch Rentals' identity, making it an instantly recognizable and appealing choice for the modern, urban renter.
POSTCARDS > The Nationals, Graphic Design USA, SAM Awards
BROCHURE DESIGN > Graphic Design USA
STATIONERY PACKAGE DESIGN > Graphic Design USA
BUSINESS CARD DESIGN > Graphic Design USA
PRINT AD DESIGN > SAM Awards
Whether you’re looking to build a new brand, refresh an existing one or just need a new website, we’re here to help!