We were approached by RODE Advertising to create the brand & marketing materials for this rental building. Our assignment was to create a brand that focuses the audience on the building's lifestyle & amenities rather than its remote location. The target audience was young renters in their mid twenties to early thirties.
To get the attention of our irreverent target audience, we created a meme from the famous World War II "Keep Calm & Carry On" posters. We wrote new copy & combined it with modern icons & images that focus on different fun aspects of the building's lifestyle & amenities. These memes have been used thoughout the branding of this building. They have created an easily identifiable brand for the building that is immediately recognizable.
POSTCARDS > The Nationals, Graphic Design USA, SAM Awards
BROCHURE > Graphic Design USA
STATIONERY > Graphic Design USA
BUSINESS CARD > Graphic Design USA
PRINT ADS > SAM Awards
Whether you’re looking to build a new brand, refresh an existing one or just need a new website, we’re here to help!