National Resources, a real estate and investment firm, asked Mermaid, Inc. to design the brand identity and marketing collateral for their luxurious One Lighthouse Way townhome development, located directly on the Hudson River.
We created a brand pattern that was reminiscent of the iconic lens used in a lighthouse, and chose colors for the pattern that reflect the sun, sky, water and gardens of this lovely development. We used this brand pattern in all the collateral materials.
Brand Strategy, Logo Design, Brochure, Website, Business Cards, Sales Center Displays & Signage, Marketing Floorplans,
Print and Digital Advertising, Brand Collateral
BROCHURE: Graphis Design