Mermaid, Inc. was tasked with naming, branding, and developing marketing materials for FoodHub 84, an innovative venue dedicated to supporting food and beverage companies in their creation, manufacturing, and distribution to both major national retailers and local markets.
Our design concept marries the essence of small, local-market charm with a nod to American heritage.
We crafted a unique visual symbol that intertwines a cow, a plant, and a silo in classic Americana colors. This imagery encapsulates the grassroots, community-focused ethos of FoodHub 84.
To reflect the diversity of products produced by FoodHub 84's tenants, we employed a multi-font lettering strategy in the branding. This eclectic typographic approach underlines the variety and uniqueness of each tenant's offerings. Despite many tenants supplying to larger national chains, our logo design intentionally echoes the venue's commitment to local, accessible, and friendly values, emphasizing its role as a community-centric food and beverage hub.
• LOGO DESIGN > Graphis Design Gold
• WEB DESIGN > Graphis Design Silver | Graphic Design USA | Creativity International Bronze
Whether you’re looking to build a new brand, refresh an existing one or just need a new website, we’re here to help!
