Our task at Mermaid, Inc. was to develop a distinctive brand identity and an engaging eCommerce website for Fete Jardin, an upscale boutique floral design house located in the heart of NYC.
To position Fete Jardin within the luxury market, we selected a fashion-forward typography that radiates aspirational elegance and beauty. This typographic choice sets the tone for an upscale, aesthetically pleasing brand experience.
We complemented this with a series of breathtaking images showcasing Fete Jardin’s exquisite floral arrangements. These visuals evoke the opulent charm of La Belle Époque, creating an immersive experience of lush beauty and refinement. The fusion of sophisticated typography and visually captivating floral imagery perfectly encapsulates the luxurious essence of Fete Jardin, setting a high standard for their online presence.
BRANDING > Graphis Design Silver
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