The Ferrari Challenge is a 7 racecourse competition for those who want more than just driving their Ferraris on the road and want to compete in top-level races. Once again, they entrusted Mermaid, Inc. with the task of designing and developing the commemorative book for their 2018 North American Race Season.
the 'Race Chapters' and the 'Yearbook.' The Race Chapters provide an in-depth look at each of the seven races, showcasing track layouts, race data visualizations, and dynamic photography that captures both the on-track action and behind-the-scenes moments of the drivers and their teams. In the Yearbook section, we feature striking photographs of the drivers in their racing gear, alongside their cars, complemented by their individual stats.
This 116-page chronicle, a cherished keepsake of the racing year, was distributed to participants and patrons. It not only celebrates the achievements and spirit of the Ferrari Challenge but also builds anticipation for the upcoming season.
In addition to the book, Mermaid, Inc. also developed captivating posters and an engaging ad campaign to promote these prestigious races. Each element of our design work, from the book to the advertising materials, was crafted to capture the high-octane spirit of the Ferrari Challenge and draw fans closer to the heart-pounding action of the race season.
BOOK DESIGN Graphis Design Silver | Creativity International Silver | Graphic Design USA
POSTER DESIGN > Graphis Design
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