Ferrari North America enlisted Mermaid, Inc. for the creative design and development of a commemorative book showcasing their exhilarating 2017 North American Race Season.
In our design approach, we utilized strong diagonal elements to subtly convey the sense of acceleration and the high speeds synonymous with Ferrari racing.
Transparent overlays in Ferrari’s signature red were strategically used to evoke a 'behind the scenes' ambiance. The book is divided into chapters, each dedicated to one of the seven race events held across North America and Europe. Our goal was to visually narrate the unique atmosphere of each race, capturing the essence of the tracks, drivers, mechanics, spectators, and victory podium moments.
To enrich the narrative, the book includes data visualizations that provide insights into the tracks, cars, historical milestones, and sponsors. A special chapter features striking full-length portraits of the drivers, accompanied by their names, car numbers, teams, and nationalities. This 116-page book, a tangible memento of the season, was proudly distributed to drivers, teams, and sponsors at the inaugural event of the 2018 Season.
BOOK DESIGN > Graphis Design Silver | Creativity International Silver
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