Featured Websites | UNIQUE WEBSITE DESIGN & DEVELOPMENT

We lovingly hand-code the websites we design & develop. Each site not only reflects the unique branding for the individual project, but is also Search Engine Optimization (SEO)-friendly, complete with Google Analytics implementation.

SERVICES

  • Website Design
  • Logo Design
  • UI Design
  • Custom Coding
  • Branding
  • SEO

FoodHub 84 | FOOD & BEVERAGE VENUE

AWARDS | Graphis Design, Creativity International, Graphic Design USA

VISIT SITE

ASSIGNMENT:

Mermaid Inc. was approached to create a logo, branding, marketing materials & website for FoodHub 84, a venue for food & beverage companies to create, manufacture & distribute to major national retailers & local markets.

APPROACH:

Even though many of the tenants of this venue supply their products to national chains, we wanted the logo to reflect the venue’s local & approachable quality. We combined a cow, a plant & a silo in Americana colors to visually symbolize a small, local-market feel. The multi font lettering reflects the huge variety of products their tenants produce.

RESULTS:

The fun, quirky nature of the logo & typography perfectly capture the essence of this unique, modern venue.

Glass House | ELEGANT WATERFRONT CONDOMINIUM WEBSITE

AWARDS | Graphis Design Gold, Creativity International, Graphic Design USA

VISIT SITE

ASSIGNMENT:

National Resources, a real estate and investment firm, asked Mermaid, Inc. to update the brand identity and collateral materials for their Glass House Townhome Collection, a new, modern townhome and condominium development located directly on the Hudson River.

APPROACH:

For their Phase III brand positioning, we capitalized on the development’s direct waterfront location. We showcased the residences’ modern design and proximity to the Hudson River with a mesmerizing, vibrant blue video of water. This water video is used throughout the site to keep the development’s riverfront location & lifestyle top of mind. Also featured on the landing page of this site is a dramatic video featuring both drone & still photography of the development. We also used an innovative navigation system & animation style to reflect the development’s modern design.

RESULTS:

This elegant new branding campaign elevates the profile of the Townhome Collection, and continues to establish the Glass House as an exciting new development on the Hudson Riverfront.

The Corsair | TIMELESS CONDOMINIUM RESIDENCES WEBSITE

AWARDS | Graphic Design USA

VISIT SITE

ASSIGNMENT:

This boutique condominium building, located on Greenwich Harbor, was inspired by the luxurious flagship yacht The Corsair, owned by J.P. Morgan. We were commissioned to create a timeless brand that connects the ultra-luxury craftsmanship of its namesake yacht with todays modern amenities.

APPROACH:

These limited edition residences were built with attention to detail, and with natural materials that would be passed down & cherished by future generations. With this top-of-mind, we created the Corsair Crest, combining a modern nautical feel with historical ties to its famous namesake yacht. As part of the brand story, we showcased storied artifacts & images connected to the yacht and to J.P. Morgan - blending the historical with innovative modern detail to showcase a luxurious waterfront lifestyle for those few lucky enough to live there.

RESULTS:

The brand story & identity enable The Corsair to stand out in a area already saturated with luxury developments.

National Resources | DISTINCTIVE REAL ESTATE DEVELOPER WEBSITE

AWARDS | Graphis Design Silver, Creativity International, HOW

VISIT SITE

ASSIGNMENT:

National Resources, a real estate & investment firm, commissioned Mermaid, Inc. to develop a new identity and visual messaging strategy across multiple platforms: their Visual Identity, a marketing Investors Book, and a Responsive Website. The new materials needed to showcase their specialization in preserving historic buildings, and in re-developing industrial sites to transform them into unique living spaces & workplaces.

APPROACH:

Working closely with the client, we identified the core of what they do and broke it out into 4 main components: Create, Live, Work & Sustain. We then structured the website around those 4 components. One of their key concepts is the use of sustainable & recycled materials, which we represented through the use of stone, wood & metal textures in the site’s menu. To feature their impressive gallery of developments & communities, we used a “mega” menu design that enables the viewer to see everything they have done at a glance & quickly visit different sections of the site. This menu style has the added value of keeping the viewers from getting lost in this relatively complex site. With their investors in mind, we included “Stats at a Glance” of their various communities, buildings & parks, that feature interesting & important data like the location, amenities, square feet, acres, infrastructure & walkability score.

RESULTS:

The site successfully represents the broad scope & high quality of the firm’s work, raising the client’s profile and differentiating them from their competitors.

Trusted Advocate | INNOVATIVE LEGAL RECOMMENDATIONS WEBSITE

VISIT SITE

ASSIGNMENT:

How do you know the lawyer you hire is good at what he does, will not overcharge you & will actually keep to their agreement? Trusted Advocate commissioned us to create a brand story & identity that would address these questions.

APPROACH:

Trusted Advocate is a revolutionary new way of finding & hiring a lawyer. To represent this we created a logomark using imagery of rays of dawn breaking around a powerful “T”. For the brand image we used a photo of a sunrise over a field of sunflowers. Combined, these elements not only represent hope but also new solutions & new ways of thinking. For the website, we interspersed statements about the client's core beliefs with concrete facts about who they are & how they work. These brand elements help people feel safe & give them a sense of trust during what is surely a highly stressful period of their lives.

RESULTS:

This brand accurately captures the feeling the client wants to convey & he is quickly gaining new clients.

iPark 84 | UNCONVENTIONAL TECH-FOCUSED OFFICE PARK WEBSITE

AWARDS | Graphis, Creativity International Bronze

VISIT SITE

ASSIGNMENT:

To create a name and website for this new tech-focused office park workplace.

APPROACH:

We coined the name iPark 84 to call attention to the convenient location directly off Interstate 84. To emphasize that this is not your typical office park, we created a dramatic, high-speed video that features key aspects of this stimulating and productive workspace: footage of the interstate sells location & ease of access, images of the modern office spaces appeal to the tech crowd, the high-ceiling warehouse shot showcases product storage & mobility, and the street scene gives a sense of the local restaurants & nightlife. The video plays behind a translucent black overlay, giving it a cool, modern feel. The website has a modular design so we can add additional availabilities as they come online. The website UI features a unique scrolling path that is unexpected & engaging for the audience.

RESULTS:

The site successfully captures the feel of this modern technology office park, which is rapidly leasing to capacity.

Fete Jardin | LUXURIOUS NYC FLORAL DESIGN HOUSE WEBSITE

AWARDS | Graphis Design Silver, Creativity International Bronze

ASSIGNMENT:

To create a brand identity for Fete Jardin, a boutique, luxury floral design house, located in NYC

APPROACH:

For the brand positioning, we used luxurious, fashion-forward typography that evokes an aspirational lifestyle of beauty & elegance. This, combined with stunning images of the unique floral bouquets, creates a feeling of lush beauty reminiscent of La Belle Époque.

RESULTS:

This elegant branding campaign created a flurry of orders upon its launch.

UNO | QUIRKY RENTAL RESIDENCES WEBSITE

AWARDS | Creativity International Gold, Graphic Design USA

VISIT SITE

ASSIGNMENT:

National Resources, a real estate and investment firm, approached Mermaid, Inc. to create the brand identity and marketing collateral for this rental development, which was created by converting the classic Otis Elevator and Herald Statesman buildings into modern loft and micro-flat residences. Our goal was to appeal to the client’s stated millennial target audience.

APPROACH:

The landing page of this responsive website has a unique way of animating between screens: the left half of the page animates up while the right half of the page animates down to reveal the building’s brand statements. The tag line is “UNO State of Mind,” and we use the brand phrase “State Of” in all the headlines: “Modern State Of Life,” “Sound State of Space,” “Cool State of Hood,” and “Authentic State of Place.” The bold blocks of color and icon illustrations, combined with the headline typography, are used throughout the site as a theme. The interior pages make use of the parallax technique to animate the copy blocks and to visually present photos in an interesting way. The halftone-dot pattern and the cyan, yellow, magenta and black color palette, used in all the UNO collateral, pay homage to the printing presses that once occupied this historic building.

RESULTS:

This website is not only successful with millennial renters, but also appeals to brokers, leasing agents and the surrounding community. The feedback has been so amazing that the client has asked us to rebrand one of their other rental buildings in a similarly distinctive style.

Advance Realty | INNOVATIVE REAL ESTATE DEVELOPER WEBSITE

AWARDS | Creativity International

VISIT SITE

ASSIGNMENT:

Mermaid, Inc. partnered with RODE Advertising to design, create & custom code Advance Realty's website.

APPROACH:

The story of their culture is illustrated through rotating copy & images on the landing page. To emphasize their innovative philosophy, we used diagonals on the menu & copy blocks that also tie into the shape of the logo.

RESULTS:

The result is an inventive & seamlessly flowing website that visually shows the agile character & creative thinking of this successful company.

The Oyster | STYLIZED WATERFRONT RENTAL BUILDING BRANDING WEBSITE

AWARDS | Creativity International Gold

VISIT SITE

ASSIGNMENT:

National Resources, a real estate and investment firm, approached Mermaid, Inc. to create a new branding campaign that would position this new rental building with their desired millennial target audience.

APPROACH:

To highlight the Oyster’s outstanding amenities, its Hudson Riverfront location, and the walkable community, we paired photography with river-themed headlines. For example, we paired a photo of a woman standing on a residence balcony with the headline “Life’s a breeze on the river,” and a photo of a living room with “Home on the Hudson.” We overlayed the photos with vibrant, fun colors to create a brand identity that stands out in an over-saturated market.

RESULTS:

The resulting materials created a fresh and different look for the Oyster that helped the client reach their leasing goals.

The Giovanni | CHIC BROOKLYN RENTAL BUILDING WEBSITE

AWARDS | Graphis Design Silver, Creativity  International, Graphic Design USA

VISIT SITE

ASSIGNMENT:

Mermaid, Inc. partnered with Pace Advertising & were hired by Red Apple Group to design, create & custom code this responsive website, as well as the logo & the collateral materials for this rental building in the hot Fort Greene area in Brooklyn.

APPROACH:

We developed the website & other materials on the theme “Step into Greene” which not only sounds cool but helps to identify the location. We carried this theme through the entire Giovanni branding: “Step into Chic” (unique sense of style), “Step into Fun” (the amazing building amenities), “Step into Style” (the stylish residences), & “Step into Life” (your awesome life at the Giovanni).

RESULTS:

The Giovanni is quickly leasing up. The Red Apple Group was so happy with the results they hired us to create the branding for their next building as well as redesign their company logo.

I Heart Perry Street | FUN NYC RECOVERY GROUP: PRO BONO WEBSITE

AWARDS | Creativity  International Silver, Graphic Design USA

VISIT SITE

ASSIGNMENT:

For this pro-bono project, we were asked to create a website and branding to reflect the unique culture of this famous NYC recovery group that has been at 50 Perry Street for almost 60 years.

APPROACH:

We wanted to create a site that would reflect the group’s character, preserve some of the room’s zany wisdom & let people know where the group is when needed. In order to do this, we used “Overheard at Perry Street” quotes throughout the site like “Anything worth doing is worth doing obsessively” & “Don’t have conversations with people who aren’t there”. The iconic B&W photos of the room graphically communicate the group’s unique outlook & long history, while preserving member anonymity.

RESULTS:

This rebranding & site redesign have created buzz for the group & increased much-needed donations.

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