BRANDING GUIDELINES
WEBSITE CONCEPT DESIGN
“CREATIVE COOL” + “WOMEN IN CRYPTO” BUSINESS CARD DESIGN
“WOMEN IN CRYPTO” LOGO DESIGN
“WOMEN IN CRYPTO” LOGOMARK DESIGN
Mermaid, Inc. was tasked with developing a distinctive brand for CryptoHQ, an innovative FinTech incubator.
Our design strategy for CryptoHQ aimed to resonate with the tech-centric ethos of the company.
We embraced fonts and geometric shapes that echo the essence of blockchain technology, which underpins many of CryptoHQ's client offerings.
The logo system we created is notably versatile, featuring a dynamic “arrow” graphic that can stand alone or complement the typography. This adaptability extends to color schemes, enabling the logo to align with various company initiatives, like the “Women in Crypto” program, ensuring the brand remains vibrant and contemporary. This flexible branding approach effectively captures the cutting-edge spirit of CryptoHQ and its commitment to advancing FinTech innovation.
LOGO > Graphis Design Silver | Creativity International | Graphic Design USA
Whether you’re looking to build a new brand, refresh an existing one or just need a new website, we’re here to help!
