BuroHQ, an innovative workspace incubator catering to startups and entrepreneurs, engaged Mermaid, Inc. for the creation of their distinctive logo and overall branding.
Understanding the essence of the BuroHQ mission - to provide a dynamic, flexible environment for burgeoning entrepreneurs - our design strategy centered on the concepts of freedom and agility.
The workspace incubator's unique selling point of offering multiple locations across various cities in the US and Europe was a key element we wanted to encapsulate in the branding.
We chose a stylized, elegant wing graphic as the central motif of the logo. This imagery was carefully selected to embody the core values of freedom, movement, speed, and change - all critical attributes for the fast-paced, ever-evolving world of startups. The wing graphic, with its sleek lines and dynamic form, symbolizes the ability of BuroHQ's clients to soar to new heights in their entrepreneurial journeys, unhindered and supported by a flexible working environment.
• LOGO DESIGN > Graphis Design Gold
• BUSINESS CARD DESIGN > Creativity International | Graphic Design USA
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