Mermaid, Inc. teamed up with Rode Advertising to create the branding & collateral materials for these sleek, sophisticated & ultra-luxurious rentals.
Capitalizing on the breathtaking views available from each residence, starting on the 34th floor, our approach was to create a narrative that accentuates this unique selling point. We crafted compelling headlines such as "Altitude with Attitude," which not only capture a sense of high-rise luxury but also inject a sense of boldness and character into the brand.
To visually complement these headlines, we employed stunning photography of the views, carefully selected to showcase the panoramic vistas that residents can enjoy. This imagery became a cornerstone of all our branding materials, from brochures to digital content, weaving a consistent thread of awe-inspiring elegance throughout the campaign. In tandem, our design elements – color palettes, typography, and layouts – were chosen to echo the sophistication and exclusivity of the Beatrice residences, ensuring that every piece of collateral material resonated with the brand's upscale ethos.
• WEB DESIGN > Creativity International Gold | Graphic Design USA
• LOGO DESIGN > Creativity International
• BROCHURE DESIGN > Graphic Design USA, Creativity International
• BUSINESS CARD DESIGN > Graphic Design USA
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