5 Bryant Park | 


5 Bryant Park is an premier office tower located in Midtown Manhattan with breathtaking views of Bryant Park. Equity Office commissioned Mermaid, Inc. and Pace Advertising to stage 9th floor in a way that would appeal to TAMI tennants.


We transformed selected areas with unique staging elements, from floors paved with celebrity tributes to NYC to book-filled steel columns. The result was nothing short of spectacular - a tech company was so captivated by the ambiance that they signed up for a 10-year lease, taking over not just the ninth but also the eighth floor. Our efforts even caught the eye of the Commercial Observer, earning a feature in their ‘New Construction’ column.

At the entrance, we created a striking graffiti-style mural of a sub-woofer hippo on exposed brick, enhancing the space’s urban vibe. For navigating this 27,391-square-foot floor, we placed two kick scooters for prospective tenants to use, adding a playful touch to the exploration experience.

Instead of concealing the raw elements of the floor, we embraced them for an edgy, urban effect. We created a path that led prospective tenants to the windows overlooking Bryant Park by turning the raw concrete floor into a path painted with iconic celebrity quotes about NYC. These graffiti-font quotes, from Woody Allen to the Beastie Boys, add a unique NYC flavor. The exposed steel beams now house an eclectic collection of books, paying homage to the New York Public Library nearby.

Windows facing the air shaft are adorned with edgy illustrations on translucent material, ensuring light filters in while obscuring the less appealing view. A floor-to-ceiling tree inside the space mirrors the greenery of Bryant Park, creating a natural, relaxing ambiance.

One wall showcases a floor-to-ceiling photo of the Max Spivak mosaic, uncovered and restored during lobby renovations, adding historical depth to the modern space.

At the end of the tour, the Oasis Area offers a lounge-like environment where the leasing agent and the prospective tenants can unwind with a beverage, while they chat and listen to music. Or they can play the drums and plug in the electric guitar for a quick riff as an end to the interactive and memorable expereince.


  • Branding Concept
  • Commercial Property Staging
  • Leasing Graphics
  • Marketing Floorplans
  • Graphic Design
  • Logo Design
  • Illustration
  • Brand Strategy
  • Creative Consulting


FLOOR STAGING & LEASING GRAPHICS > Creativity International Gold | Graphis Design Silver




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