mermaid { branding & graphic design }

THE OYSTER | BRANDING

ASSIGNMENT

The real estate developer National Resources hired Mermaid, Inc. to design, create & custom code this unique responsive website – in addition to creating all of the print collateral materials – for this cool rental  project located directly on the Hudson River. The units have a moderate price point & are marketed specifically to appeal to younger buyers.

APPROACH

We developed the materials on the theme “The World is Your Oyster” to reach the millennial target audience, who believe they can achieve anything or go anywhere in life. The font has an appealing modern yet retro feel that complements the engraving.

SERVICES

Branding, Collateral, Logo, Responsive Website, Brochure, Marketing Flfoorplans, Signage, Broker & Prospective Tenant Gifts

AWARDS

WEBSITE: Graphis Silver, Graphic Design USA | LOGO: Graphis, Creativity International | BROCHURE: Graphic Design USA, Creativity International | BUSINESS CARD: Graphic Design USA

LOGO

TAG LINE

The World Is Your Oyster

RESPONSIVE WEBSITE

MARKETING BROCHURE

MARKETING FLOORPLANS

PRINT AD

LOBBY SIGNAGE

BROKER & PROSPECTIVE TENANT GIFTS