mermaid { branding & graphic design }

THE GIOVANNI | COLLATERAL

ASSIGNMENT

Mermaid, Inc. partnered with Pace Advertising & were hired by Red Apple Group to create the branding and design the logo & collateral materials for this rental building in the hot Fort Greene area in Brooklyn.

APPROACH

We developed the materials on the theme "Step into Greene", which not only sounds cool but helps to identify the location. We carried this theme through the entire Giovanni branding: "Step into Chic" (unique sense of style), "Step into Fun" (the amazing building amenities), "Step into Style" (the stylish residences), & "Step into Life" (your awesome life at the Giovanni). "Step into" is printed on the brochure inside front cover & each turn of the short-fold interior pages reveals the next "step".

SERVICES

Branding, Logo, Brochure, Responsive Website, SEO, Enviromental Graphics, Photography, Broker & Prospective Tenant Gifts, eBlast

AWARDS

RESPONSIVE WEBSITE: Graphis Silver, Creativity International, Graphic Design USA | BROCHURE: Graphis, Graphic Design USA | LOGO: Graphic Design USA | STATIONERY: Creativity International, Graphic Design USA

LOGO

TAG LINES

RESPONSIVE WEBSITE

COLLATERAL

STATIONERY PACKAGE

ENVIRONMENTAL GRAPHICS

PHOTO INSTALLATION