Fluid creativity has been at the heart of Mermaid, Inc. for over 20 years. It's all about being adaptable and dynamic when it comes to solving creative challenges.
Imagine water – it fits into any container, finds its way around obstacles, and can transform landscapes. That's the essence of our thinking. We're all about being open to new possibilities, experimenting with different methods, and being willing to adjust and refine ideas in response to new information or feedback.
Our fluid-state-of-mind philosophy keeps us on our toes, always ready to evolve with changing circumstances and find innovative solutions in an ever-evolving world.
Conceptual Alchemy is our superpower, where we transform the raw, intangible ideas of our clients into solid, captivating creative realities. It's where the magic happens, a process of understanding and interpretation that goes beyond listening, to deeply comprehending the essence of your brand's story.
Like alchemists turning lead into gold, we take the core elements of your vision and meticulously craft them into compelling branding, websites, and visual narratives. This process isn't just about design; it's about creating a profound connection between your brand and your audience, ensuring every element resonates with purpose and intent. Conceptual Alchemy is where your ideas are not just seen but are truly felt and experienced.
Our client portfolio spans an eclectic mix of sectors, encompassing real estate developers, condominiums and rental buildings, black-owned Federal Credit Unions, financial planning firms, legal service providers, fintech work hubs, and professional racing entities. This diversity reflects our adaptability and expertise in meeting varied creative needs across industries.
For us, the fluid world mermaids inhabit is an excellent metaphor for the fluid-state-of-mind philosophy needed to thrive in today's rapidly evolving business environment. Hence Mermaid, Inc.'s tagline, "Fluid Creativity."
Our process is a blend of collaboration, creativity, and strategic thinking. It all starts with a discovery session where we dive deep into your companies vision and goals, your likes and dislikes. Our approach is not just about creating something beautiful; it's about crafting a message that resonates and truly connects with your audience.
Whether you’re looking to build a new brand, refresh an existing one or just need a new website, we’re here to help!
